Buying Guide: Choosing a OnePlus Smartphone

OnePlus made its name at launch in 2014 by positioning itself as an alternative to major-brand flagships, offering high-end specifications at a lower price than direct competitors. The brand is now part of the BBK Electronics group, alongside Oppo, Vivo, and Realme, and has increasingly shared software components with Oppo over recent generations.

What sets OnePlus apart

The brand has built its own foldable smartphone line (the Open series). Its software interface, OxygenOS, was long praised for being close to stock Android, though it has grown closer to Oppo's ColorOS interface on the most recent generations.

Things to check before buying

• Current price positioning: the brand has gradually moved toward higher prices than at its launch — compare the actual price of the model you're considering against direct competitors of the same generation rather than relying on the brand's original value positioning.
• Model generation: the release pace is fast; check whether a newer model isn't already available at a comparable price.
• Software support: announced support duration is worth checking and comparing, particularly on mid-range models.

Browse the specifications and prices of the OnePlus smartphones available in our catalog on their dedicated product pages.