Sony Bravia 7 II 98-Inch (K-98XR70M2) Review
Bravia 7 II 98-inch: 4K 120Hz, RGB backlight, Google TV, 4.2-channel 65W sound, from $10,505.90.
The Sony Bravia 7 II 98-inch (K-98XR70M2) is a large-format LCD TV driven by the XR 4K processor, with RGB backlighting (RGB Backlight Master Drive Pro) and local dimming. Resolution is standard 4K (3840x2160), with a 120Hz refresh rate and support for HDR10, HLG and Dolby Vision. On sound, the TV packs a 4.2-channel system with two subwoofers for a total output of 65W. Running Google TV, it offers built-in Chromecast, Google Assistant and the Play Store. For gamers, four HDMI 2.1 ports with VRR and ALLM, plus a dedicated Game Optimizer mode, make it a serious option even for big-screen gaming. At $10,505.90 (around €9,688.78), this 98-inch model sits in the ultra-premium TV segment.
Quick Summary
- 98-inch LCD panel, 4K (3840x2160), 120Hz, RGB backlighting with local dimming
- HDR10, HLG, Dolby Vision; XR 4K Processor
- 4.2-channel audio system, 4 speakers, 2 subwoofers, 65W total output
- Google TV, built-in Chromecast, Wi-Fi 6, Bluetooth 5.3
- 4x HDMI 2.1 ports (VRR, ALLM), Game Optimizer, IMAX Enhanced, Filmmaker Mode
- Weight: 62.2kg without stand / 67.2kg with stand
- Price: $10,505.90 / €9,688.78 / 104,638.80 MAD
Strengths
- The RGB Backlight Master Drive Pro combined with local dimming and the XR 4K processor targets contrast and color accuracy well beyond a standard LED panel.
- The built-in 4.2-channel audio system with two subwoofers and 65W total output means you don't necessarily need a soundbar for solid audio.
- Four HDMI 2.1 ports with VRR and ALLM on every input, plus Game Optimizer, make this TV relevant for gaming on recent consoles despite its massive size.
- Google TV with built-in Chromecast and a native Play Store guarantees direct access to nearly every streaming app without an external box.
- Support for IMAX Enhanced, Filmmaker Mode and studio-calibrated modes (Netflix, Sony Pictures Core, Amazon Prime Video) directly targets demanding film fans.
Weaknesses
- The spec sheet lists no HDR10+ support, a format the rival TCL C755 98-inch does offer at a comparable price.
- At $10,506, this model is significantly pricier than an 83-inch OLED like the LG Evo C4 for the same 4K resolution — the price here mostly reflects screen size and RGB LED tech, not higher resolution.
- At 62.2kg without the stand and 2180x1315x540mm with it, installing and transporting this TV requires proper logistics and a suitably reinforced wall or stand.
Who It's For
- Households wanting a very large screen (98 inches) as the centerpiece of a home theater living room
- Film fans who use Filmmaker Mode, IMAX Enhanced and studio calibrations for accurate picture
- Console gamers who want 4K 120fps, VRR and ALLM on a large screen
- Anyone who wants decent built-in sound without immediately buying a separate soundbar
Who Should Skip It
- Budgets chasing the best price per inch: a smaller OLED like the LG Evo C4 costs significantly less
- Anyone who insists on HDR10+, which isn't listed on this model unlike the TCL C755
- Households with limited space: the weight (67.2kg with stand) and footprint make setup demanding
- Buyers seeking 8K resolution, a segment covered by the Samsung QN950F
Against the Competition
In the premium 85-inch-plus TV segment, the Bravia 7 II faces a more compact OLED, a same-size Mini LED rival, and a pricier 8K model.
| Sony Bravia 7 II (98") | LG Evo C4 (85") | TCL C755 (98") | Samsung QN950F (85") | |
|---|---|---|---|---|
| Price | $10,505.90 | $7,939.75 | $10,843.25 | $12,215.66 |
| Resolution | 4K | 4K | 4K | 8K |
| HDR | HDR10, HLG, Dolby Vision | HDR10, HLG, Dolby Vision | HDR10+, HLG, Dolby Vision | HDR10, HDR10+, HLG |
| Smart TV | Yes (Google TV) | Yes | Yes | Yes |
| HDMI | 4 | 4 | 4 | 4 |
The TCL C755, at the same 98-inch size, costs barely more than the Bravia 7 II but adds HDR10+ to its compatibility list. The LG Evo C4 bets on OLED technology in a more compact 85-inch format for nearly $2,500 less. The Samsung QN950F, the priciest of the four, stands out with 8K resolution, a distinct category that justifies its higher price despite a smaller screen.
Our Verdict: Should You Buy It?
Yes, if you want a very large screen (98 inches) with excellent Sony picture processing, solid built-in sound, and genuine gaming features (4K 120fps, VRR, ALLM), the Bravia 7 II checks every box for a high-end home theater room. But if budget matters more than size, an 85-inch OLED like the LG Evo C4 costs considerably less; and if HDR10+ is non-negotiable, the same-size TCL C755 offers it at a very close price.
FAQ
Does the Sony Bravia 7 II 98-inch support HDR10+? No, the spec sheet lists only HDR10, HLG and Dolby Vision, with no mention of HDR10+.
What's this TV's refresh rate? It has a 120Hz refresh rate, with support for 4K at 120 frames per second (High Frame Rate).
How much does the Sony Bravia 7 II 98-inch weigh? It weighs 62.2kg without the stand and 67.2kg with the stand installed, according to the spec sheet.
Is this TV suited to video gaming? Yes, it has four HDMI 2.1 ports with Auto Low Latency Mode on every input, Variable Refresh Rate on two of them, and a dedicated Game Optimizer mode.
What operating system does this Bravia run? It runs Google TV, with built-in Chromecast and access to the Google Play Store.